RITU KUMAR, FASHION DESIGNER
"Fashion is self-expression, it is a way to express your personality and mood. Fashion is also a living, breathing, ever-changing urban art-form and is unique to it's context of time and place" - RITU KUMAR
Ritu Kumar is the largest and most respected designer-wear brand in India today. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Mrs. Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. Since the company was built on patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas. Over the years it has patronized several organizations working in these areas and helped in developing skills and taking them to the market.
The Eastern bridal wear horizon has expanded immensely over the past few years, with Ritu Kumar being at the forefront by maintaining designs are both timeless and intricate. The RI collection is built on the ancient Indian embroidery and craft ensuring elegant and stunning pieces.
LABEL BY RITU KUMAR
LABEL is a designer brand for young urban individuals. While its influences are global, its identity originates from Indian design. The look is sophisticated and carefully crafted. Today we are part of the youth's re-awakening individuality and cultural impact around the world.